Zestify Social Media Takeover
Client: Zestify Foods • Key Result: 200% Increase in Orders
About The Campaign
Zestify Foods, a cloud kitchen brand in Mumbai, wanted to become the go-to food brand on Instagram. We took over their social media and turned their feed into a visual feast that drove real orders.
Client Partner
Zestify Foods
Campaign Category
Social Media
Engagement Timeline
6 months
Capabilities Deployed
The Challenge
Zestify had a great product but zero social media presence. They were getting less than 50 orders per day and had no brand recognition in a crowded food delivery market. Their existing content was inconsistent — phone photos with no brand aesthetic or strategy.
Strategic Execution
We developed a content-first social media strategy centered around 'food porn' Reels and carousel recipes. We created a consistent visual identity for their feed, launched weekly 'Drop Day' promotions with countdown Stories, and partnered with 10 food bloggers in Mumbai for authentic reviews. We also set up a referral program promoted through Instagram DMs.
Measurable Growth Delivered
Our orders doubled and we became one of Mumbai's most-followed cloud kitchens. The content they create is simply stunning.
Vikram Joshi
Co-Founder, Zestify Foods
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