Bloom Skincare Instagram Growth
Client: Bloom Skincare • Key Result: +15K Followers in 60 Days
About The Campaign
Bloom Skincare, an emerging D2C skincare brand, needed rapid Instagram growth to build credibility and drive sales ahead of their product launch. We delivered 15K genuine followers in just 60 days.
Client Partner
Bloom Skincare
Campaign Category
Social Media
Engagement Timeline
2 months
Capabilities Deployed
The Challenge
Bloom was launching their skincare line with only 800 Instagram followers and zero brand awareness. In the saturated Indian skincare market dominated by established brands, they needed to build credibility fast. Their target launch was 60 days away, and they needed a significant following to make the launch successful.
Strategic Execution
We executed a pre-launch hype strategy combining educational skincare content (ingredient breakdowns, routine tips), influencer seeding (sent products to 25 beauty micro-influencers), and a viral giveaway campaign. We created a 'Skin School' Reels series that positioned Bloom as an authority. Every piece of content was designed to be saved and shared, boosting algorithmic reach.
Measurable Growth Delivered
Going from 800 to 15K followers in 60 days seemed impossible, but TBC made it happen. Our launch was a massive success.
Ananya Reddy
Founder, Bloom Skincare
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