TechNest Performance Campaign
Client: TechNest Solutions • Key Result: 3.2x ROAS on Meta Ads
About The Campaign
TechNest Solutions, a B2B SaaS company, was struggling to generate qualified leads through their digital campaigns. We designed and executed a high-performance Meta Ads strategy that delivered exceptional ROAS.
Client Partner
TechNest Solutions
Campaign Category
Paid Campaigns
Engagement Timeline
4 months
Capabilities Deployed
The Challenge
TechNest was burning through their ad budget with poorly targeted campaigns yielding a 0.8x ROAS. Their landing pages had a bounce rate of 78%, and the cost per qualified lead was unsustainably high at ₹2,500. They needed a complete rethink of their paid acquisition strategy.
Strategic Execution
We rebuilt their entire paid funnel from the ground up. This included creating dedicated landing pages optimized for conversion, building lookalike audiences based on their best customers, developing a 3-stage retargeting sequence, and A/B testing 25+ ad creative variations. We also implemented proper UTM tracking and conversion events to measure true ROAS.
Measurable Growth Delivered
We went from losing money on ads to a 3.2x ROAS in just 4 months. The Black Canvas team truly understands performance marketing.
Rohan Mehta
CMO, TechNest Solutions
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