Paid Campaigns

CloudLeap Google Ads Campaign

Client: CloudLeap EdTech • Key Result: ₹45 Cost Per Lead

Executive Summary

About The Campaign

CloudLeap EdTech needed cost-effective student acquisition through Google Ads. We built a campaign structure that brought their cost per lead down from ₹280 to just ₹45.

Client Partner

CloudLeap EdTech

Campaign Category

Paid Campaigns

Engagement Timeline

3 months

Capabilities Deployed

Paid Advertising

Discuss Similar Goals

The Obstacle

The Challenge

CloudLeap was spending ₹5L/month on Google Ads but getting leads at ₹280 each — far too expensive for their unit economics. Their campaign structure was messy with broad keywords eating budget, no negative keyword lists, and landing pages that weren't optimized for conversions.

Our Intervention

Strategic Execution

We restructured their entire Google Ads account with tight keyword groupings, comprehensive negative keyword lists, and dedicated landing pages for each course category. We implemented smart bidding strategies, added call extensions and site links, and created compelling ad copy with strong CTAs. We also built a remarketing campaign targeting visitors who didn't convert.

Performance Dashboard