Spice Route Brand Identity
Client: Spice Route Cafe • Key Result: Complete Brand Overhaul
About The Campaign
Spice Route Cafe was expanding from a single location to a franchise model. They needed a premium brand identity that could scale across multiple locations while maintaining the warmth and authenticity of their original cafe.
Client Partner
Spice Route Cafe
Campaign Category
Branding
Engagement Timeline
2 months
Capabilities Deployed
The Challenge
Spice Route's existing branding was DIY — a logo made in PowerPoint, inconsistent colors, and no brand guidelines. As they planned to open 3 new franchise locations, they needed a professional brand identity that would work across signage, packaging, digital, and print while capturing the essence of Indian-fusion cuisine.
Strategic Execution
We conducted brand workshops with the founding team to understand their story, values, and vision for the franchise. We designed a complete visual identity system including a custom logo inspired by traditional Indian spice patterns, a rich color palette, custom typography pairings, and comprehensive brand guidelines. We also designed their menu, packaging, and social media templates.
Measurable Growth Delivered
The brand identity TBC created is absolutely stunning. It perfectly captures what Spice Route is about. Our franchisees love it.
Raj Malhotra
Owner, Spice Route Cafe
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