EcoWear Brand Relaunch
Client: EcoWear India • Key Result: +300% Instagram Reach
About The Campaign
EcoWear India needed a complete brand refresh to reposition themselves as India's leading sustainable fashion brand. We crafted a new visual identity and launched a multi-platform digital campaign that transformed their online presence.
Client Partner
EcoWear India
Campaign Category
Branding
Engagement Timeline
3 months
Capabilities Deployed
The Challenge
EcoWear had a strong product but a weak digital presence. Their branding felt outdated and inconsistent across platforms, and their Instagram engagement had plateaued at under 2% for months. They needed a complete overhaul that would resonate with eco-conscious millennials and Gen Z consumers in India.
Strategic Execution
We started with a deep-dive brand discovery workshop to define EcoWear's positioning as 'affordable luxury meets sustainability.' From there, we redesigned their visual identity — new logo, color palette, typography, and brand guidelines. We then launched a 90-day Instagram campaign featuring behind-the-scenes Reels, user-generated content activations, and influencer collaborations with 5 micro-influencers in the sustainable fashion space.
Measurable Growth Delivered
The Black Canvas didn't just redesign our brand — they redefined how people see us. The results speak for themselves.
Priya Sharma
Founder, EcoWear India
Related Case Studies
Want Results Like These?
Let's discuss how we can engineer similar revenue and traffic growth for your brand.